If you are considering a career in digital marketing, there are a few different courses to choose from. You may want to start with a course on digital analytics from Udemy, or perhaps you would prefer a more business-focused course, like the HubSpot Academy’s Digital Marketing Certification. In addition, you may want to consider the Post-Graduate Program in Digital Marketing at the University of California Davis.
Udemy’s Advanced Google Analytics
Pravel Brecik’s Advanced Google Analytics digital marketing course has been a hit among newbies as well as industry veterans. The course consists of 21 lectures condensed into two hours of video, 12 articles, 3 downloadable resources, and a 200-question practice exam. Unlike many other courses available on the Udemy website, Pravel’s course is free for new users. Students will receive a certificate of completion once they complete it.
Although this course is designed for beginners, it still covers many advanced topics. The course teaches basic Google Analytics terms, as well as marketing streams, reporting, and building reports. It also provides a lifetime access to the course. Daragh Walsh is a certified Google Analytics marketer with over 1 million students and a bestselling instructor on Udemy. This course is perfect for those just starting out in the world of digital marketing.
HubSpot Academy’s Digital Marketing Certification
If you’re considering a career in digital marketing, HubSpot Academy’s certification program is a great way to boost your skills. There are different levels of certification, and you can choose from short courses to more in-depth training sessions. No matter your level of experience or your professional goals, certification will give you the credibility you need to land the job of your dreams. The following are some benefits of completing a certification program:
The courses on HubSpot Academy include both theoretical knowledge and industry experiences. Courses feature insights from experts in the field, and instructors talk about the challenges they’ve faced in their careers. These lessons are interactive and allow you to track your progress through quizzes and reviews. Certification requires completion of all learning materials and a final exam. You can even transfer your course to another email address. Learning materials are made available to you anytime and anywhere, making it the perfect choice for on-the-go learning.
Shopify’s eCommerce-focused email marketing course
If you want to learn how to automate your email marketing campaign and build an engaged list, you should sign up for Shopify’s eCommerce-focused email-marketing course. The course is taught by Drew Sanock, a leading expert in email marketing. While email is still the best marketing channel for small businesses, you should also look into Youtube advertising if you’re serious about increasing traffic to your website.
University of California Davis’s Post-Graduate Program in Digital Marketing
If you’re looking to earn a graduate degree in digital marketing, the University of California Davis might be the school for you. Located in Davis, California, the campus is part of the Central Valley of California, approximately 15 miles west of Sacramento. The school’s location is easy to access with Interstate 80 forming its southern border. Admissions requirements vary according to program, but are likely to be competitive.
The online MBA at the University of California, Davis offers the same innovative curriculum as the on-campus MBA, with an internationally recognized faculty. You can complete the program in as few as 24 months, and scholarships are available for the upcoming cohort. General marketing courses cover concepts such as global markets, marketing intelligence, and brand management. In addition, you’ll learn about computational and service marketing. And you’ll get a full portfolio of projects, as well as a Notice of Completion.
Semrush’s free Internet Marketing course
If you are looking for a free digital marketing course that will teach you all the fundamentals, try Semrush Academy. This academy features over 30 free courses that can help anyone improve their marketing skills. Each course includes both text and video lessons and is taught by a top digital marketing expert. You will learn everything from the basics of SEO and PPC to social media marketing and more. This course is free to join and requires no credit card information.
If you don’t want to spend a dime on training, you can also try ClickMinded’s free courses. The courses are taught by industry experts and increase your chances of a successful digital marketing campaign. Tommy Griffith, one of the company’s co-founders, is an SEO expert who has worked for Airbnb and Paypal. He offers a free digital marketing course bundle that is worth a look.